
A quick Google search brought me to the same product being sold on Amazon (at least I think it's the same, the picture on the box is different).
The Amazon description reads "With the Girl Gourmet Cupcake Maker, kids get a fun, easy, no-hassle introduction to baking. This educational and creative toy not only teaches the very basics of cooking--such as measuring and mixing--but its cupcake decorating accessories encourage kids to experiment with their own personal touches. If you have a microwave oven and an adult handy to supervise the fun, kids ages 8 and up can get started baking and decorating in no time."
I also found that Girl Gourmet makes a whole bunch of cupcake products for kids, including something called a Cupcake Sprinkle Dispenser. Awesome.





